A Homeowner Just Decided to Install an EV Charger. They Googled 'Electrician Near Me.' You Didn't Show Up.
The electrician down the street has a dedicated page for EV charger installation. Another page for panel upgrades. Another for whole-home generators. Each one ranks on Google for the exact search a homeowner makes when they need that specific service. You have a Facebook page with your phone number and a GBP listing that says 'electrician.'
Electrical work is a trust business. Homeowners are terrified of hiring the wrong electrician — bad wiring causes fires, shock hazards, and code violations that kill home sales. They vet electricians harder than almost any other trade. Your website is where they verify your license, check your reviews, and decide whether to call you or the next result.
The Problems We See
You lost an $8,000 EV charger + panel upgrade job because you didn't have a service page for it — The homeowner searched 'EV charger installation [your city].' Your competitor had a dedicated page with pricing, photos, and reviews. You had a Facebook page that says 'licensed electrician.' They got the call. You didn't even know the lead existed.
Mr. Electric shows up first for every electrical search in your market — Franchise operations spend $50K/month on marketing per territory. You can't outspend them — but you can outrank them locally with dedicated service pages, local reviews, and neighborhood-level content they'll never invest in.
Homeowners call you for $150 outlet installs because they don't know you do $10,000 panel upgrades — Without a website showing your full range — generators, EV chargers, whole-home rewires, smart home installs — you're pigeonholed into small jobs. Your website should upsell your capabilities before the first phone call.
One Panel Upgrade Pays for 20 Months of a Bindingstone Subscription
- Average Service Call — $300 (payback: 3 months)
- Panel Upgrade — $2,000 (payback: 20 months)
- Whole-Home Rewire — $10,000 (payback: 8+ years)
See a Live Demo
Spark Electric (Charlotte, NC) is a real site we built using this template.
Every Electricians Job Includes
EV Charger Installation Page
A dedicated landing page for Level 2 EV charger installs — the fastest-growing service in residential electrical. Covers brands (ChargePoint, Tesla Wall Connector, Emporia), panel requirements, and typical costs. This single page can generate 5-10 leads per month.
Panel Upgrade & Heavy-Up Pages
Dedicated pages for 100-to-200 amp upgrades, sub-panel installs, and meter base replacements. Every homeowner adding an EV charger, hot tub, or workshop needs this first — and they're searching for it.
Generator Installation & Transfer Switch Page
Whole-home generator page covering Generac, Kohler, and Briggs & Stratton with automatic transfer switch details. After every extended power outage, search volume for this spikes 400%.
Electrical License & Code Compliance Display
Your state electrical license number, journeyman/master certifications, and bond information displayed above the fold. Homeowners won't hire an electrician who can't prove licensing — your competitors who display it get the call.
Residential vs. Commercial Service Split
Separate sections for homeowners and business owners. A property manager looking for tenant improvement wiring has different needs than a homeowner adding recessed lighting. Speak to both without confusing either.
Smart Home & Low-Voltage Pages
Dedicated pages for smart switches, whole-home audio wiring, network cabling, and security system pre-wire. These high-margin services attract tech-savvy homeowners who spend $3,000-$10,000 per project.
Safety-First Trust Messaging
Content that addresses the homeowner's real fear: fire. Your safety record, code compliance track record, and post-install inspection process communicated clearly. This isn't marketing fluff — it's the reason they pick you over the cheaper bid.
Per-Service Local SEO Pages
Individual pages targeting 'EV charger installation [city],' 'panel upgrade [city],' and 'electrician near [neighborhood].' The electrician with 15 service pages outranks the one with a single homepage every time.
Franchise-Beating Local Authority
Content and design that positions you as the established local expert against Mr. Electric and Mister Sparky. They spend millions on national marketing. You beat them by owning your local search results with specific, detailed service pages they can't replicate at scale.
flat rate — no setup fees, no contracts
- Custom design for your trade
- Mobile responsive
- Hosting & SSL included
- SEO optimization
- Blog with original content
- Ongoing support
- No setup fees
- No contracts
Ready to Get Started?
We Build, Host, and Run the Website. You Run the Business.