"WordPress is free." You'll hear this from every WordPress advocate. And technically, they're right — downloading WordPress costs $0. But running a WordPress website for your business? That's a different story entirely.
The Year 1 Cost Breakdown
| Item | Cost |
|---|---|
| Domain name | $12-15/year |
| Hosting (adequate for business) | $120-360/year |
| Premium theme | $50-80 one-time |
| Page builder (Elementor Pro / Divi) | $50-90/year |
| Security plugin (Wordfence Premium) | $100-200/year |
| Backup plugin | $70/year |
| SEO plugin (Yoast Premium) | $100/year |
| Contact form plugin | $60/year |
| Business email (Google Workspace) | $72/year |
| SSL certificate (if not in hosting) | $0-100/year |
| Total (no professional help) | $634-$1,147 |
And that's before you hire anyone. Add a developer for setup and customization ($1,000-$5,000), and year one runs $1,600-$6,000+ for a "free" platform.
The Ongoing Annual Cost
| Item | Annual Cost |
|---|---|
| Plugin license renewals | $300-600 |
| Hosting | $120-360 |
| Domain renewal | $12-15 |
| Occasional developer help | $200-1,000 |
| Total ongoing | $632-$1,975/year |
The Time Cost Nobody Mentions
Small business owners spend an average of 5-10 hours per week on their website during the first month of building it. Ongoing maintenance averages 3-5 hours per month for WordPress sites.
The initial build of a "simple" WordPress site takes a non-technical person 40-100+ hours. At any billing rate, that time has a dollar value. If your time is worth $50/hour, your "free" website cost $2,000-$5,000 in labor — labor spent fighting with technology instead of running your business.
"I thought I'd save money doing it myself. Six weeks later I'd spent 120 hours and my site still didn't work properly. At my billing rate, that's $12,000 worth of my time."
Compare That to $149/Month
Bindingstone: $1,788/year. Everything included — design, content, hosting, SSL, SEO, support, updates. No plugins to buy. No hosting to manage. No developers to hire. No hours spent troubleshooting.
WordPress: $1,600-$6,000+ in year one, $632-$1,975/year ongoing, plus 40-100 hours of your time.
"Free" is the most expensive option. See our pricing.
Ready for a Floor That Lasts?
We Build, Host, and Run the Website. You Run the Business.