Costs

The $5,000 'Free' Website: What WordPress Actually Costs a Small Business

WordPress is free the way a puppy is free. Here's the real cost breakdown — hosting, plugins, themes, security, developer time, and the hours you'll spend.

· 9 min read

"WordPress is free." You'll hear this from every WordPress advocate. And technically, they're right — downloading WordPress costs $0. But running a WordPress website for your business? That's a different story entirely.

The Year 1 Cost Breakdown

ItemCost
Domain name$12-15/year
Hosting (adequate for business)$120-360/year
Premium theme$50-80 one-time
Page builder (Elementor Pro / Divi)$50-90/year
Security plugin (Wordfence Premium)$100-200/year
Backup plugin$70/year
SEO plugin (Yoast Premium)$100/year
Contact form plugin$60/year
Business email (Google Workspace)$72/year
SSL certificate (if not in hosting)$0-100/year
Total (no professional help)$634-$1,147

And that's before you hire anyone. Add a developer for setup and customization ($1,000-$5,000), and year one runs $1,600-$6,000+ for a "free" platform.

The Ongoing Annual Cost

ItemAnnual Cost
Plugin license renewals$300-600
Hosting$120-360
Domain renewal$12-15
Occasional developer help$200-1,000
Total ongoing$632-$1,975/year

The Time Cost Nobody Mentions

Small business owners spend an average of 5-10 hours per week on their website during the first month of building it. Ongoing maintenance averages 3-5 hours per month for WordPress sites.

The initial build of a "simple" WordPress site takes a non-technical person 40-100+ hours. At any billing rate, that time has a dollar value. If your time is worth $50/hour, your "free" website cost $2,000-$5,000 in labor — labor spent fighting with technology instead of running your business.

"I thought I'd save money doing it myself. Six weeks later I'd spent 120 hours and my site still didn't work properly. At my billing rate, that's $12,000 worth of my time."

Compare That to $149/Month

Bindingstone: $1,788/year. Everything included — design, content, hosting, SSL, SEO, support, updates. No plugins to buy. No hosting to manage. No developers to hire. No hours spent troubleshooting.

WordPress: $1,600-$6,000+ in year one, $632-$1,975/year ongoing, plus 40-100 hours of your time.

"Free" is the most expensive option. See our pricing.

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