Speakers and consultants face a unique challenge: your product is you. You can't show a finished widget or a before-and-after photo. You have to convince someone that your expertise is worth their time and money — and your website has to do this without you being in the room.
What Event Planners and Clients Look For
The people visiting your website fall into two categories: event planners looking for a speaker, and potential clients evaluating you as a consultant. Both need slightly different things, but they share one requirement: proof of credibility.
- Speaking reel or video. Nothing replaces seeing you on stage. A 2-3 minute highlight reel embedded on your homepage instantly demonstrates your presence and delivery.
- Topics and talks. Event planners need to know what you speak about. List your core topics, available keynotes, workshop formats, and customization options.
- Client logos and testimonials. Who have you worked with? What did they say? This is social proof at its most powerful.
- Media and press. Articles, podcast appearances, books, TV segments. Any third-party validation increases your authority exponentially.
- Clear booking process. How does someone hire you? What's the process? What's the lead time? Make it easy.
Essential Pages
Homepage as a Stage
Your homepage should feel like the first 60 seconds of a keynote. Bold headline, compelling value proposition, video, and a clear CTA. First impressions are everything in this industry.
Topics / Keynotes
Each talk should have its own page with: title, description, key takeaways, ideal audience, duration, and format options (keynote, workshop, breakout session). This is what event planners use to pitch you to their committees.
About / Bio
Two versions: the full story (for website visitors who want depth) and a downloadable one-sheet/media kit (for event planners who need to share your info quickly). Include a professional headshot — both casual and formal.
Consulting Services
If you consult in addition to speaking, separate these clearly. Describe your consulting process, typical engagements, areas of expertise, and outcomes you deliver.
Resources / Blog
Write about your areas of expertise. This establishes authority, drives search traffic, and gives potential clients a taste of your thinking. Each blog post is a micro-audition for your services.
Design for Authority
- High-end, clean design. You're premium. Your website should feel premium. No cluttered layouts or amateur graphics.
- Video first. Nothing sells a speaker better than video. Feature it prominently.
- Social proof everywhere. Client logos, testimonials, press mentions — weave these throughout the site, not just on a testimonials page.
- Fast and mobile. Event planners research speakers on planes, in cars, between sessions. Your site needs to work perfectly on any device.
Bindingstone builds speaker and consultant websites that communicate authority and drive bookings. Custom design, video integration, SEO optimization, and a booking pipeline that makes it easy for event planners to say yes. Start your free trial.
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