Bindingstone vs Hiring a Marketing Person: Which Makes More Sense for Your Business?

At some point, every growing business asks: "Should I hire someone to handle our marketing?" It's a fair question — marketing takes time you don't have. But before you post that job listing, consider what you actually need.

What a Marketing Person Does

A part-time or junior marketing hire typically handles:

• Website updates and content
• Social media posting
• Google Business Profile management
• Email newsletters
• Review management
• Basic SEO and analytics
• Ad management (maybe)

Cost: $2,000-$4,000/month for part-time, $3,500-$6,000/month for full-time. Plus benefits, taxes, management time, and the risk of turnover.

What a Bindingstone Website Does Automatically

• Website built and maintained. Custom design, ongoing updates, hosting, SSL, performance — all included.
• SEO built in. Schema markup, content optimization, AI search readiness — no SEO expertise needed.
• Content written. Blog posts, service pages, FAQ sections — all created for you.
• Lead capture. Contact forms, click-to-call, booking integration — working 24/7.
• Analytics included. Google Analytics and Search Console setup.

Cost: $149/month.

The Math

When to Hire a Person

A marketing hire makes sense when:

• You need daily social media management with custom content
• You're running significant paid ad campaigns ($5,000+/month)
• You need event marketing, PR, or media relations
• You have complex multi-location marketing needs
• You've outgrown what automation can handle

When Bindingstone Is Enough

For most small businesses under $2M in revenue, a Bindingstone website plus basic social media (which you can do yourself in 15 minutes/week) covers 80% of what a marketing hire would do — at 4% of the cost.

Start with Bindingstone. When your business grows to the point where you need a dedicated marketer, they'll have a professional website to build on instead of starting from scratch. Start your free trial.